
QuickStart! - Search Engine Optimization 2013
This VTC QuickStart! course on Search Engine Optimization is designed to focus on two areas: On-Page and Off-Page Optimization. Author Mark Struthers begins by discussing what SEO is before moving on to evaluating an existing website to gauge what can be done to improve its search engine page rank. Similar sites are also examined to generate ideas for keywords and meta tags that might optimize our site. Internet tools such as Google Toolbar, Google Keyword Tool, Google Analytics, and Google AdWords are discussed prior to looking at sitemaps and other On-Page tags. The course concludes with a look at the emergence of social media as another SEO tool. To begin learning today, simply click on the movie links. <p><i><font color="red">* VTC MasterClass! and QuickStart! courses are available only to registered VTC Online University members.</font></i></p>
Course content
Welcome1 lessons
Getting Started14 lessons
- What SEO Is6:151 credit or ad
- Helping Google2:491 credit or ad
- Checking Your Site pt. 14:091 credit or ad
- Checking Your Site pt. 24:141 credit or ad
- Looking at Similar Sites4:461 credit or ad
- Further Analysis of Similar Sites5:071 credit or ad
- Spiders / Crawlers / Search Bots6:061 credit or ad
- Considering Keywords5:401 credit or ad
- Keyword Tools5:521 credit or ad
- Online Tools7:031 credit or ad
- Google Keyword Tool5:031 credit or ad
- Google Analytics3:281 credit or ad
- Setting Up Google Analytics5:541 credit or ad
- Local Search Optimization7:011 credit or ad
Implementing11 lessons
- Content Is King4:281 credit or ad
- Google Toolbar6:261 credit or ad
- Assessing Keywords6:271 credit or ad
- Target Your Tags5:111 credit or ad
- Images and Content5:281 credit or ad
- Sitemaps5:261 credit or ad
- Submitting to Search Engines5:311 credit or ad
- Link Building5:101 credit or ad
- Checking Page Rank3:581 credit or ad
- Using Social Media5:481 credit or ad
- Paid Searches and Adverts2:161 credit or ad