
Search Engine Optimization 2006
<p>The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor <strong>search engine optimization.</strong></p>rn<p>VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links. </p>
Course content
Course Intro4 lessons
How Search Engines Work10 lessons
- Survey of the Search Engine Landscape2:151 credit or ad
- Search Engine Terms Defined2:271 credit or ad
- Optimization Vs Advertising6:531 credit or ad
- Crawler-based Search Engines3:341 credit or ad
- How Crawler-based Search Engines Work4:111 credit or ad
- Web Directories3:301 credit or ad
- Pay Per Click Systems4:261 credit or ad
- How Engines Rank Web Pages pt.13:571 credit or ad
- How Engines Rank Web Pages pt. 25:211 credit or ad
- The Importance of Off-Page Factors3:171 credit or ad
Checking the Current Status of Your Sites8 lessons
- Google and The Google Tool Bar4:541 credit or ad
- Checking Your Pages in Google3:211 credit or ad
- Checking Your Pages in Yahoo3:181 credit or ad
- Checking MSN and the Others4:491 credit or ad
- Making Frames More SE Friendly5:401 credit or ad
- Setting Page Titles and Descriptions4:271 credit or ad
- Checking Page Links and Content4:071 credit or ad
- How to Make Your Content Easy to Index4:011 credit or ad
Choosing Target Keywords8 lessons
- Keyword Research4:491 credit or ad
- More Keyword Research3:301 credit or ad
- Keyword Phrases Vs Single Words4:501 credit or ad
- Analyzing the Competition for Keywords5:101 credit or ad
- Identifying Your Money Keywords4:111 credit or ad
- Make Keywords Specific and Descriptive5:291 credit or ad
- Keyword Tools: Wordtracker6:401 credit or ad
- Other Keyword Tools5:241 credit or ad
How Domain Names Effect SE Placement5 lessons
Designing Web Pages That Search Engines Like13 lessons
- Creating Crawler-friendly Sites4:141 credit or ad
- Placing Keywords: Page Titles6:451 credit or ad
- Placing Keywords: Meta Descriptons6:051 credit or ad
- Placing Keywords: Meta Keywords2:351 credit or ad
- Placing Keywords: Headings3:231 credit or ad
- Placing Keywords: Body Text4:401 credit or ad
- Benefits of Using CSS6:241 credit or ad
- Working with Images4:001 credit or ad
- Additional Page Construction Tips5:321 credit or ad
- Robot.txt Files4:101 credit or ad
- Outgoing Links5:231 credit or ad
- Common Page Content Mistakes4:381 credit or ad
- Fixing Invisible Navigation Systems5:131 credit or ad
Link Building10 lessons
- Why Links are Importnt2:541 credit or ad
- Link Basics2:361 credit or ad
- Building Natural Link Structures1:371 credit or ad
- Reciprocal Links3:471 credit or ad
- Using Google PageRank5:181 credit or ad
- Tips for Identifying Other Links2:291 credit or ad
- Tips on Writing Link Requests3:411 credit or ad
- Getting Links from Directories3:001 credit or ad
- Links that Can Work Against You4:061 credit or ad
- Strategies for Improving Your Links5:571 credit or ad
Advanced Link Building Techniques5 lessons
Paying for Traffic12 lessons
- Why Pay for Traffic?4:531 credit or ad
- Pay-Per-Click (PPC) Programs3:241 credit or ad
- A Survey of PPC Programs4:401 credit or ad
- Google AdWords and AddSense4:271 credit or ad
- Improving AdWords Rankings4:401 credit or ad
- Yahoo Search Marketing5:201 credit or ad
- Planning Your Yahoo Ad Campaign3:171 credit or ad
- Planning Your Bid Strategies4:161 credit or ad
- Determining Your Max Bids3:381 credit or ad
- Yahoo Search Marketing Reports2:551 credit or ad
- Tracking Your Ads2:241 credit or ad
- Importance of Internet Advertising1:521 credit or ad