
Search Engine Optimization
<p>The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor <strong>search engine optimization.</strong></p>rn<p>VTC Author <a href="http://www.vtc.com/files/productlist.php?author=James%20Gonzalez" target="_blank">James Gonzalez</a> is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links. </p>
Course content
Course Intro4 lessons
Introduction To Search Engines11 lessons
- The Search Engines Landscape2:551 credit or ad
- Crawler Based Search Engines3:401 credit or ad
- Human Powered & Pay Per Click Systems4:361 credit or ad
- Hybrid Search Sites3:491 credit or ad
- How Crawler Based Search Engines Work3:431 credit or ad
- How Search Engines Rank Web Pages Pt.14:411 credit or ad
- How Search Engines Rank Web Pages Pt.25:141 credit or ad
- The Most Popular Search Sites3:501 credit or ad
- Survey of the Most Popular Search Sites4:341 credit or ad
- Overture/Google Adwords & Others4:021 credit or ad
- Search Systems You NEED to Work With2:141 credit or ad
Checking Your Sites Current Status5 lessons
How Domain Names Effect Placement5 lessons
Choosing Target Keywords7 lessons
Designing Search Engine Friendly Pages11 lessons
- Titles5:431 credit or ad
- Meta Description Tags4:081 credit or ad
- Meta Keyword Tags3:221 credit or ad
- Page Content: Headings3:241 credit or ad
- Page Graphics & ALT Tags3:271 credit or ad
- Text Content2:491 credit or ad
- Strategies Designing Your Page Content4:591 credit or ad
- Links5:591 credit or ad
- Site Map Pages3:071 credit or ad
- Common Page Content Mistakes5:271 credit or ad
- Invisible Navigation Systems4:291 credit or ad
Link Popularity/Page Importance & Reputation8 lessons
- Importance of Links3:071 credit or ad
- Link Popularity3:571 credit or ad
- Page Reputation3:261 credit or ad
- Page Importance3:141 credit or ad
- Strategies for Getting Good Links Pt.13:181 credit or ad
- Strategies for Getting Good Links Pt.23:321 credit or ad
- Links that can Work Against You4:051 credit or ad
- Guide for Improving Links3:181 credit or ad
Optimization Tricks8 lessons
Specific Strategies12 lessons
- Google3:261 credit or ad
- Google Page Construction Tips6:581 credit or ad
- Yahoo5:591 credit or ad
- Yahoo/Overture Site Match Xchange5:341 credit or ad
- Overture4:371 credit or ad
- Overture Listing Choices3:201 credit or ad
- AskJeeves/Teoma4:501 credit or ad
- Open Directory Project (ODP)4:431 credit or ad
- Tips for getting listed in the ODP4:081 credit or ad
- MSN5:361 credit or ad
- Looksmart4:301 credit or ad
- LookSmart Optimization Tips7:541 credit or ad
Getting Hi Tech Pages Indexed4 lessons
Registering Your Sites8 lessons
- Essentials of Getting Your Site Listed2:541 credit or ad
- Recommended Submission Order4:571 credit or ad
- Submitting to Google3:561 credit or ad
- Submitting to Yahoo Search Engine2:421 credit or ad
- Submitting to Directories6:041 credit or ad
- Submitting to Yahoo Directory4:041 credit or ad
- Submitting to ODP Directory4:501 credit or ad
- Submitting to AskJeeves3:061 credit or ad